Ebay first defense nasal screens2/28/2024 Should Google fire the person who is responsible for the party? they ask. Still, InsideGoogle doesn't blame eBay for the error. InsideGoogle explains, eBay used Automatic Keyword Insertion to include ads on a huge number of search terms that were irrelevant and sometimes offensive.Īs well as the deals on racism and babies seen, ads have tried to sell skin cancer, homeless people, honky, poo, crap, pee - the list goes on. Someone typed baby into their search bar and what showed up, but an ad offering exactly that, with the suggestion: Buy It Cheap On eBay, Low Prices, New and Used. It's eBay and Google making headlines for the wrong reasons again. Should someone have walked from the online auction site after the 2005 slip? You'd think so wouldn't you? But the plot thickens. Kennedy appreciates that eBay is just buying a large dictionary list of keywords on Google, but rightly asks: Why on earth would they buy racism? The ads vary, but the one that offers Great deals on Racism Browse a huge selection now! takes the biscuit. Doing a search for the word racism turns up ads from eBay offering to help you locate some racism for sale. RacismĮBay is the next site to fall foul of inappropriately placed ads on Google " unless it's their own incompetence in getting ads served with the big G that's at fault.Īs Ryan Kennedy pointed out on his blog, Someone in the eBay marketing department may want to rethink how they purchase keywords on Google. At least it's possible to report these inappropriate or offensive fiends. Sometimes the mind really does boggle at how wrong online ads can go. Maybe they wanted to cover the market of people looking for methylated spirits " but given the misuses to which this substance is put by alcoholics, we're not sure that scenario is any more desirable. Notwithstanding the fact that the Google user was doing criminal research, not their daily shopping for a spot of crank, but why has allowed meth to be generated as one of their random keywords? What should appear to screen right but an ad apparently for the pernicious substance: Looking for Las Vegas Meth? Find it by location in Las Vegas. Here's an oddly placed ad that the big G cooked up when someone googled search meth crime by address las vegas. Here's a link to the disturbing original video, 9. Google (the owner of YouTube) is starting to look like it's got the brain cell of that Neanderthal deputy. Now ask yourself: is this an example of an ad targeting fail or is this an example of an ad targeting fail? The disturbing CCTV footage from inside a police cell sees a girl being kicked, punched in the face, having her head smashed against a wall, then pulled by her hair to the floor and punched a further two times. The next ad, titled Become A Police Officer, and offering online degrees in the profession, popped up on a YouTube clip showing exactly such a scene. If you were looking at a hideously ugly example of police brutality in which a deputy viciously attacks a young girl, would you be someone at that very moment pondering a career working alongside such thugs? Thought not. Here are 10 Google ads unsuitable at best, out-and-out offensive at worst. And when this happens, the results can be a little, ahem, inappropriate. You see, those little ads you see or choose to ignore on the right of your screen " the ones that seem to know you so well " can sometimes be a little, ahem, misplaced. However, like any intelligent system, Google AdSense is prone to the odd lapse in its perceptive powers " heck, we'll say it, it's prone to bouts of stupidity. This is particularly so in the case of the automated ad targeting in which Google's servers detect high value keywords and use them to instantly place contextual ads before your eyes. Google Ads really does seem so smart you'd be forgiven for thinking it's blessed with its own brain.
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